Digital Marketing Specialist

Key Responsibilities:

• Develop, implement, and optimize digital marketing strategies to drive traffic, engagement, and conversions.
• Manage and monitor SEO/SEM, social media, email marketing, and paid advertising campaigns.
• Create and curate engaging content for websites, blogs, social media, and other digital platforms.
• Analyze website traffic and user behavior using tools like Google Analytics to improve online performance.
• Conduct keyword research and optimize content for search engines.
• Manage the company’s social media accounts, creating content calendars and posting schedules.
• Stay up-to-date with digital marketing trends and industry best practices.
• Collaborate with the design team to create visuals for digital campaigns.
• Track and report on the performance of digital marketing activities and adjust strategies as needed.

Qualifications:

• Bachelor’s degree
• Proven experience as a Digital Marketing Specialist or similar role.
• In-depth knowledge of SEO, Google Ads, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative mindset with a passion for digital marketing.
• Ability to work independently and as part of a team.

Benefits:

• Competitive salary with performance incentives.
• Opportunities for professional development and training.
• Work in a dynamic and innovative environment.
• Be part of a team that helps students achieve their study abroad dreams.